Showing posts with label Romance Writers of America. Show all posts
Showing posts with label Romance Writers of America. Show all posts

Saturday, November 19, 2016

A blogger's perspective of the RWA Annual Conference ...

 

As many of you already know, I am an associate member of the Romance Writers of America (RWA, link). Obviously, I am a fan of romance novels ... and I found it inspiring, stimulating, and engaging to surround myself with creative forces.  Being a member of RWA offers a balance to life as a military spouse and community volunteer.  I attend local meetings of the Washington Romance Writers (WRW, link) and the Maryland Romance Writers (MRW, link).  

I also travel each year to the RWA Annual Conference.  In 2015 in New York, Kim Rocha and I presented a workshop, A Tale of Two Bloggers.  In 2016 in San Diego, I coordinated two workshops - The Joy of Writing and Reporting for Duty.  For 2017, I submitted two more workshops - cross your fingers that they are accepted!



In 2012, my kids came with me from Hawaii to Anaheim -
hubby was moving to Korea!  Kids volunteered in
Aloha shirts at the publishers' book signings.


RWA heads to Orlando for the 2017 Annual  Conference at Disney's Swan and Dolphin Hotel.  The RWA Board recently announced the new schedule (link), including a focus on librarians, bloggers, and readers on Saturday, July 29:

Librarians Day Event 7:30 a.m. – 12:30 p.m.
Workshops 8:30 a.m. – 2:00 p.m.

Chapter Leadership Breakfast and Town Hall  TBA
Blogger Event (separate, ticketed event) 9:00 a.m. – 12:30 p.m.
Librarian Luncheon (ticketed event) 12:30 – 2:00 p.m.
"Readers for Life" Literacy Autographing 3:00 – 5:00 p.m.

The Librarian Day and book signing previously kicked off the conference on Wednesday.  The move to Saturday, plus the addition of the Blogger Event, expands RWA's reach to consumers - a critical component of a writing career.  I believe librarians, bloggers, and readers are more likely to attend an event on Saturday, especially with the conference in an isolated location such as Disney's Swan and Dolphin Hotel.


Many authors have expressed concern about other changes on Thursday:

PRO Retreat TBA

Workshops 8:30 a.m. – 5:30 p.m.

Golden Heart (Unpublished) Awards Luncheon with Special Guest Emcee 12:15 – 2:00 p.m.

RITA Awards (Published) Ceremony with Special Guest Emcee 7:00 – 9:00 p.m.

Previous conferences ended with a combined Gold Heart and RITA Awards Ceremony on Saturday night with the glamor of the Oscars. The RWA Board offered an explanation (link),

We want to give more attention to finalists and winners and provide them with more professional opportunities throughout the conference. Rather than merge both ceremonies, the Board felt this was a way to focus on the accomplishments of unpublished and published finalists.


Numerous authors have expressed concerns on Facebook that splitting the ceremonies devalues the Golden Heart; the finalists who do not win will feel awkward for the rest of the conference; and the Board did not coordinate these changes with the members.  Some also question the value of RWA.

Barbara Samuels' six RITAs
Creative Commons (link)

As an associate member, I don't have a horse in this race.  But I still have an opinion which I share with you.  

- The combined awards ceremony on Saturday night was too long.  It ran late.  I have not stayed for any post ceremony party because I had an early flight the next day to get back to reality.

- Those who believe conference goers will not attend the Golden Heart Luncheon because of competing meetings need to lead by example - support your unpublished sisters.  The Golden Heart nominees can live their "princess moment" at the luncheon by dressing up - it's Disney after all!

- Finalists are still "winners" - they are announced long before the conference.  They reference themselves as "finalists" in marketing material even after the conference.  Do not let the date of the ceremony diminish their accomplishments.  Again, if we lead by example by congratulating all finalists throughout the conference, then we embrace our industry's excellence.

And the value of RWA?  As a military veteran, military spouses, community volunteer, and minute taker for a benefits association board, I have seen nothing like RWA.  It empowers independent entrepreneurs who seek to balance the creative process with business success. RWA is what you make of it - the more you contribute, the more you gain from the experience. We can all learn from each other no matter where you are in your publishing career.

Authors have long advocated for RWA to embrace changes in the publishing industry.  Now the board is promoting a change to improve the conference experience.  I encourage authors to give it a try.

Walt Disney World

Finally, let's look at Wednesday, July 26:

Level Up: In-depth workshops specific to taking your career to the next level, 1:00 - 5:30 pm:

Indie Track
Emerging Author Track
Master Classes

First Timers' Orientation 2:00 – 4:00 p.m.

Tours - TBA.


Tours.  I love tours! Last year, I coordinated the tour of the Navy Base Coronado in San Diego.  And I know a thing or two about Florida ... I grew up in Miami, attended high school in Clearwater, and graduated from the University of Tampa. Author Elle Mason has published an awesome planning guide for staying (and playing) on Walt Disney World on her blog (link).  However, I will be pitching several tours outside WDW - stay tuned next week for things to do beyond Mickey!

Image result for aloha on my mind lucky books
Lucky guards the convention stash ...

Let's giveaway a book from my convention stash. To enter the giveaway,

1. What do you know (or love) about Orlando, Walt Disney World, or Florida?

2. Due to shipping costs, this giveaway is open to US residents (and those with an APO address).  But I welcome comments from all readers and authors!

3. Comments for the giveaway is open through Sunday, November 27, 10 pm in Baltimore. I'll post the winner on Monday, November 28.

Mahalo,

Kim in Baltimore
Aloha Spirit in Charm City

Here's what I know about Walt Disney World - the Shades of Green (link) began as Disney's Golf Resort across from the Polynesian Hotel.  It was then sold to become an Armed Forces Recreation Center.  Any ID card holder - military or civilian, active or retired - can make a reservation and use its facilities.  My family has stayed several times at the Shades of Green!

Shades of Green

Tuesday, July 15, 2014

RWA Annual Conference - Roll Out the Red Carpet for Readers


I am now published!  My article below was published in the July issue of Romance Writer Report (RWR) - the monthly magazine published by the Romance Writers of America (RWA).   RWA gave me permission to share on my blog ... just in time for next week's RWA Annual Conference.

Roll Out the Red Carpet for Readers- 
Maximizing the Author Experience at Romance Conventions

Convention season is upon us. It is prime time to meet readers, reviewers, and bloggers who can make (or break) your writing career. I’ve traveled over 2500 miles, across the Pacific Ocean, to attend conventions. So I have high expectations of the author experience. I offer several tips for you to offer the ultimate author experience for the readers you meet.

Before you go,

- Update your social media, including your website, Facebook, and Twitter. Make sure that readers can follow up their personal experience with online access to your biography, book list, and contact information.

- Offer promotional material that readers will want to take home. All materials, at the very least, must direct the reader to your online presence. It may be easy to hand out buttons at a panel discussion. The challenge is to inspire readers take the buttons home. Suitcases grow fatter as each day passes as a convention. Make sure your promotional material is relevant, informative, and useful – enough so to make the cut in the limited luggage space.

- Know your audience. Does the convention appeal to a wide range of readers or is it a genre focused? Is it large enough to attract readers from around the country or will there be a regional draw? Knowing your audience helps you pack your promotional materials and prepare your public persona.

During the conference,

- Be the rock star readers think you are. I am a four year veteran of the RWA National Conference and I still get goose bumps when I meet an author. No matter where you are in the convention area - workshops, hallways, elevators, restaurants – you will be on public display. Be prepared to sign books, hand out bookmarks, and take photos with your adoring fans. If you need a break from the fishbowl, escape the convention hotel to a nearby restaurant for some down time with your chapter mates. 

- Create a signature look. Donna MacMeans is known for her peacock feather atop the black hat. Cherry Adair wears a bright colored flower pinned to her dress. Cathy Maxwell laughs out load. These public personas invite readers to interact with the authors.

- Be spontaneous. If a reader is walking around the lobby, looking for a place to sit, invite the reader to sit with you. If your table at the book fair intersects with the overflowing line of a popular author, engage the readers waiting in line. Break away from your comfort level of being with your author friends to stand in line with a group of readers. You will not only introduce readers to your public persona, but learn firsthand what they want from romance.

- Create opportunities. If readers identify themselves as reviewers, ask for a review. If they identify themselves as bloggers, ask to be a guest. If you commit, follow through with that commitment. Nothing turns off readers more than opportunities that fizzle.

- Be prepared for all personalities. Some readers, like authors, claim to be introverts. Employ techniques to draw these readers into conversation. Other readers are in/out, maximizing their limited time at the book fair. Respond accordingly and send them on their merry way. You will also meet readers who will want to monopolize your time – I’m guilty! Find the balance of including the enthusiast reader while drawing in the introvert.

- Be gracious. I’ve seen fans give nominal gifts to their favorite authors, only to hear the authors later dismiss the gifts. Don’t gossip - remember the fish bowl. Even if you are dining away from the convention hotel, be aware of who may be listening at the next table. Save your complaints for your pet at home. Your pet gives you the opportunity to vent without the possibility of it being repeated.

- Have fun. A smile speaks louder than words.

Once you go home,

- Share your experience, and especially pictures, on social media. Readers will enjoy your musings. Even I enjoy reading authors’ perspectives of the conventions I attended. Give away some of the swag, including your own, so your fans feel a part of your travels.

- Follow up with the contacts you made. Check out the social media of the readers, reviewers, and bloggers you met. Contact them for reviews, promotion, or even just a thank you for their company at the convention.

- Take note what you learned about the convention and share with your chapter. Provide constructive feedback to the convention organizers so they, too, can improve the author experience for both the reader and the author.

Kim Lowe attended her first RWA National Conference in Washington, DC in 2009. One week later, she moved to Hawaii with her military family, stuffing convention goodies into her carryon luggage. Kim created her book blog, SOS Aloha, sosaloha.blogspot.com, as virtual connection to Romanceland. Readers’ interest in Hawaii lead to her travel blog, ALOHA ON MY MIND, alohaonmymind.blogspot.com. Kim moved back to the Baltimore area in August 2013, bringing the Aloha Spirit to Charm City. You’ll find Kim at romance events in her signature look – an Aloha shirt. 

Donna MacMeans with her signature peacock feathers

Can you offer any advice to authors when meeting readers? One randomly selected commenter wins a book choice from my convention stash. Comments are open through Saturday, July 19, 10 pm in Baltimore. I'll post the winner on Sunday, July 20.

Mahalo,

Kim in Baltimore
Aloha Spirit in Charm City

Cherry Adair with her signature flower.