The RWA National Conference invades Times Square in New York City from July 22-25. The conference hotel is the Marriott Marquis, opposite the Armed Forces Recruiting Station. Featured speakers include (link):
- Barbara Freethy
- Julia Quinn
- Nalini Singh
- Jude Deveraux
- Lisa Kleypas
... and me! RWA accepted my panel proposal, A Tale of Two Bloggers - Candid discussion of how to promote your book (and have a life):
Bloggers are called the online gatekeepers to readers. Two book bloggers, Kimberly Rocha and Kim Lowe, offer their perspective on what works (and what flops) in promoting romance books and author brands. We’ve posted reviews and we’ve hosted blog tours. We’ve hopped over to other blogs for cross promotion. We’ve participated in launch parties on Facebook and character chats on Twitter. We’ve seen it all – the good, the bad, and the ugly – on social media.
We have also attended industry events – RWA National Conference, NJRW Conference, Barbara Vey’s Readers Luncheon, and the RT Booklovers Convention. We’ve attended panel discussions about marketing, only to find that authors miss the main ingredient – what readers want. We know what readers want because we are readers. We interact with readers every day as “trusted advisors” through our blogs.
We created a Power Point presentation to highlight the indispensable aspects of promotion – author website, social media, and face-to-face interaction. We will use the presentation to guide the discussion, giving us the flexibility to engage in a lively discussion and answer any questions from authors.
My partner in crime is Kimberly Rocha from Book Obsessed Chicks (link). What out New York, here we come!
I am giving away a book choice from my convention stash to one randomly selected commenter. To enter the giveaway,
1. Leave a comment about what you think is a good way to promote a book to readers - blogs tours? guest posts? author interviews? excerpts? giveaways? Facebook? Twitter? Pinterest? something else?
2. Comments are open through Saturday, February 7, 10 pm in Baltimore.
3. I'll post the winner on Sunday, February 8.
Kim in Baltimore
Aloha Spirit in Charm City
|NY Guardsment on duty during Thanksgiving in NYC|
in front of a book store no less!